Every year, the Summit Area YMCA's Annual Campaign raises funds for their financial assistance program. From memberships to child care, to sports programs and swimming lessons, to summer camp or wellness programs, the Annual Campaign ensures that every individual is able to access opportunities at the Y to help them learn, grow and thrive.
When designing the Annual Campaign's Solicitation brochure, I had to keep in mind that the brochure would be mailed out to all members of the YMCA, old and new, and that not everyone would know what the Annual Campaign is. To cover all bases, we made sure to include information about the Annual Campaign itself, the reason for raising funds, donation levels and categories, testimonials as well as a reminder of the Y's biggest fundraising event of the year, the Annual Laugh Out Loud Charity Auction and Comedy Night.
When designing the Annual Campaign's Solicitation brochure, I had to keep in mind that the brochure would be mailed out to all members of the YMCA, old and new, and that not everyone would know what the Annual Campaign is. To cover all bases, we made sure to include information about the Annual Campaign itself, the reason for raising funds, donation levels and categories, testimonials as well as a reminder of the Y's biggest fundraising event of the year, the Annual Laugh Out Loud Charity Auction and Comedy Night.
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Photos are predominantly photos from Y programs, and display a range of different ages, races, and more. Rather than just listing out the recommended amounts for donation, I also included examples of how the gift can make a positive change, providing potential donors with a concrete idea of how they can make an impact with the Y.
Included in the mailing is a donation card and return envelope for individuals to fill out and pledge a donation to the Y. |
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Annual Campaign Poster and Progress Thermometer Poster
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To raise awareness of the Annual Campaign within the Summit Area YMCA facilities, I designed an informational poster as well as a thermometer progress poster for each branch.
The design incorporates semi transparent quotes and phrases that relate to the Y's mission, cause, as well as purpose of the Annual Campaign. |
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Mission Posters
In addition to the brochure, I also created a number of Mission Posters that highlighted programs and testimonials benefiting from funds donated to the Y. These poster signs are used at fundraising events throughout the year including the Annual Campaign.
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For more information about the Summit Area YMCA, visit www.thesay.org
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