128 Pediatric Associates is a private practice pediatric clinic located in Manhattan's Chinatown. The clinic had two lead physicians, and they wanted a marketing package to help provide information to their patients. I designed a business card, brochure and reminder postcard with custom illustrations. Since it was for a pediatric clinic geared for children's health, the illustration and selection of font types were inspired by children's storybooks.
It was important to the clinic that the marketing materials were cohesive, clear and easy to comprehend by both Chinese and English speakers since they served both populations in the area. Therefore, I took extra care in selecting font types and spacing for both languages to ensure legibility. This project was a joy to make, because I knew that it would be helping to ensure the health and wellness of young children in the community.
It was important to the clinic that the marketing materials were cohesive, clear and easy to comprehend by both Chinese and English speakers since they served both populations in the area. Therefore, I took extra care in selecting font types and spacing for both languages to ensure legibility. This project was a joy to make, because I knew that it would be helping to ensure the health and wellness of young children in the community.
With over 10 years of experience working with clients from the East Coast to the West, I am happy to help realize your art and design needs. From print materials like business cards, menus, brochures, facility signs or posters; to rebranding design and digital ad design, I'm here to help bring your ideas to life. Learn more about me.